What is Banner Advertisement?

Banner advertisements are extensively used to promote products or services. Sometimes, banner advertisement is capable of promoting even a web site. It plays a significant role in branding your organization, generating traffic and increasing sales.

Types of Banner Advertisements
As an advertiser, you have variety of banner advertisements to choose from. Here are brief introductions on different types of banner advertisements.

Traditional Banner Advertisement
This is the most commonplace banner advertisement, yet very popular and effective. Traditional banners are rectangular in shape. This type of banners carries text and sometimes images in GIF or JPEG format.

Advertisers still choose this type of banner advertisement because it is easy to design and change. It can be easily inserted into a web page and can be loaded very quickly.

In-line Advertisement
This type of banner is displayed column-wise either on the right or on the left-hand side of a web page. Like traditional banner advertisement, in-line banner advertisement can contain a GIF or JPEG image with a link as well as hyperlinked text (where font colors and /or borders may be highlighted).

Pop-up Advertisement
Pop-up banner advertisements are produced onscreen. If one clicks on a link or a button on a web page, a small "child" window will open over the viewing page. Some argue that these banners are very disturbing and irritating. In order to get rid of these windows and return to the original page, every time they have to click on the close button of these windows.

Static Banner Advertisement
In static banner advertisements, one web page can have a single advertiser with a single banner. The static banners do not change. With every loading page and to every viewer, they remain the same.

Dynamically Rotated Banner Advertisement
A dynamically rotated banner advertisement comprises of an array of messages, rotating on a fixed program, mainly a CGI script. It is one of the most effective ways of banner advertising. Dynamic-rotation enables advertisers to display a different banner to each viewer every time he visits the webpage. Therefore, one will have multiple advertisers, or, multiple banners for one advertiser, or any combination.

With dynamic-rotation, you can advertise different banners to each viewer, so that you can have multiple banners for one advertiser. With a static banner, you can only have a single banner, and only a single advertiser for that page. These aspects generally add variation to your banner advertisement.

Cost Per Impression Banner Advertisement
In this type of banner advertisement, you display a banner on third party web site and pay each time any web visitor enters your web site through the banner.

Pay Per Click Banner Advertisement
As the name suggests, the advertiser pays every time any web visitor clicks on the banner.

Keyword Banner Advertisement
It is simply keyword-centric banner advertisement. Your banner appears every time web visitor makes a search-query using a keyword. Keyword banner advertisement generally targets a specific market. The cost of this kind of banner advertisement is very high, but it is extremely useful in branding and product promotion.

Run of Site (ROS)
This type of banner advertisement is shown on all pages of a web site. There is no particular order until the specified number of impressions has been determined.

Each time the page is viewed, a different banner will appear until all of them have been shown and the cycle starts once again.

Sliding JavaScript Banner Advertisement
In this case, the banner advertisement will get the sliding effect by slowly bringing a new message to the forefront, while shielding the previous one. Here, the sliding speed, the number of the messages and also the order in which they appear are flexible.

Banner advertisement has open up a whole new world of Internet advertising. Go for banner advertising and experience the power of Internet!